Director/ producer: Mascha Halberstad
Animation: Elmer Kaan
Props and Sets: Sebastian Doermann, Lorenzo Adamson
Costume design: Marije van Ouwerkerk
Production company: Superfelix
Image Post Production by FLOW
Compositing: Florentijn Bos, Kenn Kalvik Hedin,Harish Kumar
Grading: Jef Grosfeld
Today, alt-J premiere the video for Pusher – the latest track to be lifted from their critically acclaimed album This Is All Yours. Created by renowned collective Division Paris and directed by Thomas Rhazi, the video focuses on a man trying to speak louder to an uninformed society, addressing both freedom of choice, and love and hate.
The concept was imagined by frontman Joe Newman and director Thomas Rhazi. Thomas says: “The original idea was Joe’s one. It was about a guy breaking his neck in a very poetic way. We spoke about the British Speaker’s Corners – all those men and women in the late 70’s preaching for their own reasons and beliefs. I wanted this film to be very humanist and as deep and simple as it could be.”
The message that alt-J and Thomas have created is both penetrating and thought provoking: “The hero does the most excessive act because he can’t do anything else – shaking up people’s minds in those dark and sad times”, says Thomas.
alt-J are nominated for two awards at the BRITs 2015: British Group and British Album for their second number one selling LP This Is All Yours, which was also nominated for Best Alternative Music Album at the 2015 Grammy Awards. The nominations follow the three they received at the BRIT Awards 2013: British Breakthrough Act, British Group of the Year and British Album for their debut, An Awesome Wave, which also won the 2012 Mercury Music Prize and received the 2013 Ivor Novello Album Award.
This Is All Yours debuted at number one in the official UK album charts and number four on the US Billboard 200 upon release in September, and has sold in excess of half a million copies. The album contains the singles Every Other Freckle, Left Hand Free and Hunger Of The Pine, and is available to stream and buy in CD, digital and double-vinyl editions.
Sheer is pleased to announce the release of a brand new song by December Streets entitled Addy (never growing up).
Addy (Never Growing Up) was written around a year ago by Tristan Coetzee in one evening. The song has a deeper meaning to it – challenging people to remain free-minded and young at heart. The song has the signature December Streets feel-good-hook to it, with the band’s new massive, fresh sound driving it, as heard in recent songs such as Stay By Me, the band’s previous single.
“Addy was my best friend when I was growing up. He taught me that life is an adventure. I don’t think very many people understood our free young and wild minds at that stage, but we did not care; we were immersed in our own awesome world and loved it! Although Addy passed on too soon, I will never forget our friendship. The song is about our young free minds, and never losing touch with that.”
Fans can expect to pump their radios to full volume, spontaneously road trip and sing their lungs out on the way when hearing Addy (Never Growing Up).
“When you hear ADDY, close your eyes, and think back to a particular moment that you can remember when you were ultimately happy and content, spending time with your friends or going on an adventure. That time when you were on top of the world. That time when you were invincible.”